OREILLY UNDERSTANDING GOOGLE ANALYTICS FROM BEGINNER TO ADVANCED IN ONE DAY-JGTiSO
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Your organization’s website is a much more important asset now than it was not that long ago. And the degree to which online commerce is continuing to grow means that you need to be sure your business is getting the most out of its web presence, attracting and maintaining customers, so knowing exactly how your website is performing is essential. Google Analytics is the most popular web analytics tool in use today, and knowing how it works, what it does, and how to extract and share the valuable information it can generate about your web assets is a key skill for any digital marketer to acquire. Understanding how to use Google Analytics effectively will help your career and company to succeed.