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Linkedin Learning – Marketing Strategy-Case Studies From Leading Brands

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Linkedin Learning – Marketing Strategy-Case Studies From Leading Brands
English | Tutorial | Size: 223.11 MB


One of the best ways to learn more about what makes a marketing strategy successful is to study the lessons of leading brands and their top-performing marketing campaigns. [Read more…]

Linkedin Learning – Digital Marketing Trends UPDATED October 2024

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Linkedin Learning – Digital Marketing Trends UPDATED October 2024
English | Tutorial | Size: 308.90 MB


Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing and social media expert Martin Waxman explores the newest tools and techniques that marketers are using to reach their customers. [Read more…]

Eugene Y. Chan – Consumer Behavior in Practice

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Eugene Y. Chan – Consumer Behavior in Practice [PDF]
English | eBook | Size: 3.70 MB


Eugene Y. Chan – Consumer Behavior in Practice: Strategic Insights for the Modern Marketer
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are (or are not) working out. [Read more…]