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Linkedin – Learning Digital Marketing Trends UPDATE 20191002

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Linkedin – Learning Digital Marketing Trends UPDATE 20191002-BiFiSO
English | Size: 276.24 MB
Category: Marketing


Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing and social media expert Martin Waxman explores the newest tools and techniques that marketers are using to reach their customers. Find out what’s new, how it will affect your business, and what other companies are doing to adapt. Every two weeks you can explore a new topic, including mobile, voice search, video and live streaming, artificial intelligence and virtual reality, the evolution of social media, and regulations like GDPR. The course is an effective way to understand what’s happening in the world of marketing and how you can leverage these trends to help make your business more successful. [Read more…]

Linkedin – Learning Advertising on Facebook

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Linkedin – Learning Advertising on Facebook-ZH
English | Size: 235.69 MB
Category: Tutorial


Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand. This course helps you get started in Facebook advertising while avoiding some of theplatform s main pitfalls. Megan Adams is a Facebook advertising expert that will help you craft campaigns that make sense, starting with a strategy that clearly aligns with your business goals. She shows how to write your ads, plan your budget, and boost your posts, and leverage the most powerful Facebook tools, like Ads Manager and Analytics. By the end you ll be armed with knowledge to use Facebook Ads to its greatest potential, creating campaigns that deliver engaging campaigns to the right audiences and drive business back to your [Read more…]

Amy Porterfield – Facebook Profit Lab

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Amy Porterfield – Facebook Profit Lab
English | Size: 1.30 GB
Category: Tutorial


Quick Facts
The Facebook Marketing Profit Lab is, without any doubt on my part, an excellent program that does what it says in terms of helping you organize and create a Facebook Marketing Plan. I feel that your money will be well spent, but there are a few IMPORTANT THINGS TO KNOW before making the investment: [Read more…]

Linkedin – Learning Marketing to Generation Z

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Linkedin – Learning Marketing to Generation Z-ZH
English | Size: 350.21 MB
Category: Tutorial


Marketers have five generations to reach with each campaign: traditionalists, baby boomers, Generation X, millennials, and now Generation Z. Gen Zers are significantly different than predecessors: more realistic, competitive, and motivated. So how are marketers going to adapt to the needs of this up-and-coming generation? Learn from experts David Stillman and Jonah Stillman, a father and son team spanning Gen X and Gen Z about who Gen Z is and how you can adapt your marketing campaigns to target this savvy new audience. Explore the seven key traits of Gen Z and discover where members shop, how they use social media, why they want to be aligned with winning brands, and more. Using David and Jonah s tips, you ll be better prepared to market to this incredibly unique and diverse generation [Read more…]

Linkedin – Learning Marketing on Twitter

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Linkedin – Learning Marketing on Twitter-ZH
English | Size: 254.77 MB
Category: Tutorial


Description:
Twitter boasts hundreds of millions of engaged users on the lookout for new content making it a great place to market your business, products, and services. Get started with this course which was designed to help businesses of all sizes use Twitter for marketing. Social media strategist Megan Adams explains how to create a great username and profile, how to find and follow people on Twitter, and how to define your brand personality and begin tweeting. Plus, learn how to integrate Twitter into your website, create an advertising account to launch sponsored tweets and ads, and track the impact of your advertising efforts to determine what’s working and what isn’t. Along the way Megan sprinkles in tips for managing your account and your workload and helping your tweets trend [Read more…]

Marketing on Linkedin – The Sophisticated Marketer’s Guide

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Marketing on Linkedin — The Sophisticated Marketer’s Guide
English | Size: 164.99 MB
Category: Marketing


Welcome to this Three Sixty Academy course exclusive to Udemy.

Here with Three Sixty Academy you can study online towards making your LinkedIn presence grow.

Our course is comprised of 5 sections all focused on helping you create a stronger LinkedIn presence.
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Linkedin – Learning Marketing Programs that Power Customer Acquisition

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Linkedin – Learning Marketing Programs that Power Customer Acquisition-ZH
English | Size: 611.36 MB
Category: Tutorial


How are you going to create demand for your products and services? This course examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples so you can apply the right ones to your business. Learn tactics for deploying the marketing programs you choose, see examples of programs in use, and learn about possible impacts on your overall marketing budget [Read more…]

Linkedin – Learning Creating Your Strategic Marketing Plan

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Linkedin – Learning Creating Your Strategic Marketing Plan-ZH
English | Size: 436.90 MB
Category: Tutorial


If you build it, they will come may be a great movie line, but it doesn t apply to finding customers for a new business. You need to create demand for your product or service. This course outlines the building blocks of a successful marketing and sales program, from social media to net promoter scores Techniques for identifying the right acquisition programs for your target market and metrics for measuring the effectiveness of initiatives are highlighted throughout. Guidelines for aligning marketing and sales activities with product positioning, and brand strategy are included, as are methods for calculating cost per acquisition and other key financial planning data. The workshop section helps you create an acquisition plan that connects your business with its first [Read more…]