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Linkedin Learning – Building a Winning Enterprise Marketing Strategy

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Linkedin Learning – Building a Winning Enterprise Marketing Strategy-ZH
English | Size: 294.89 MB
Category: Tutorial


Marketing strategies are never straightforward, making it difficult for leaders to proceed with confidence and authority. In this course, listeners can learn the six key choices global brands need to make for a battle-ready marketing strategy that wins customers and grows the business. Marta Dapena-Baron, a former Fortune 500 marketing VP shares how to decide between acquiring or retaining customers and four amazing strategies for go-to-market. Additionally listeners can learn how to change their customer beliefs and behaviors and how to manage and develop key marketing [Read more…]

Linkedin Learning – Marketing Analytics Setting and Measuring KPIs

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Linkedin Learning – Marketing Analytics Setting and Measuring KPIs-ZH
English | Size: 154.73 MB
Category: Tutorial


Want to make more data-driven decisions? Learn how to set and track key performance indicators (KPIs) using Google Analytics. In this in-depth course, instructor Michael Taylor details how to set up your KPIs, as well as ensure that youre using the right KPIs for your business. Michael goes over how to import dashboards to measure your KPIs and keep track of relevant data. He explains how to implement event tracking familiarize yourself with the different stages of the marketing funnel, and map your own businesss funnel. [Read more…]

Linkedin Learning – Social Media Marketing Strategy and Optimization

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Linkedin Learning – Social Media Marketing Strategy and Optimization-ZH
English | Size: 228.69 MB
Category: Tutorial


Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze whats working and whats not with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin reviews the latest developments on Facebook, Instagram, Twitter LinkedIn, YouTube, Pinterest, Snapchat, and TikTok, so you understand how to position your brand correctly on each platform. Plus, learn how to turn strategy into action and create paid and organic content and stories that connect [Read more…]