English | Size: 4.01 GB
Genre: eLearning
├── 01.Google Ads Essential Training
│ ├── 01-Introduction
│ ├── 02-Pay-Per-Click Advertising
│ ├── 03-Before Getting Started
│ ├── 04-Getting Started with Ads
│ ├── 05-Researching Your Keywords
│ ├── 06-Targeting with Keywords
│ ├── 07-Creating Your First Google Ads Campaign
│ ├── 08-Creating Your First Advertisement
│ ├── 09-Advanced Advertising Tracking
│ ├── 10-Monitoring Your Advertisements
│ ├── 11-Key Optimization Strategies
│ └── 12-Conclusion
├── 02.Building an Integrated Online Marketing Plan
│ ├── 01-Introduction
│ ├── 02-Find Your Business Strategy
│ ├── 03-Define Your Target Customers
│ ├── 04-Research Find What Your Customers Want
│ ├── 05-Clearly Identify Business Goals and Build Processes
│ ├── 06-Develop a Long-Term Marketing Plan
│ ├── 07-Turn Cookies into Customers
│ ├── 08-Measure and Modify Your Plan
│ └── 09-Conclusion
├── 03.Learning Google Tag Manager
│ ├── 01-Introduction
│ ├── 02-Work with Accounts and Containers
│ ├── 03-Using Built-in Tags
│ ├── 04-Work with Variables
│ ├── 05-Create Triggers
│ ├── 06-Control Versioning
│ ├── 07-Debug Your Tags
│ ├── 08-Use Custom HTML Tags
│ └── 09-Conclusion
├── 04.Digital Marketing Foundations
│ ├── 01-Introduction
│ ├── 02-The Digital Marketing Framework
│ ├── 03-Digital Marketing First Steps
│ ├── 04-Digital Marketing Key Concepts
│ ├── 05-Digital Marketing Hub and Spokes
│ ├── 06-Digital Marketing with Your Website
│ ├── 07-Digital Marketing with SEO
│ ├── 08-Digital Marketing with Paid Channels
│ ├── 09-Digital Marketing with Social Media
│ ├── 10-Digital Marketing with Email
│ ├── 11-Digital Marketing with Video
│ ├── 12-11 Analytics Skills
│ ├── 13-Additional Marketing Channels
│ ├── 14-Trends to Watch
│ └── 15-Conclusion
├── 05.SEO Foundations
│ ├── 01-Introduction
│ ├── 02-Overview of SEO
│ ├── 03-Keywords The Foundation of SEO
│ ├── 04-Content Optimization How Search Engines and People View Web Pages
│ ├── 05-Content Optimization Technical SEO
│ ├── 06-Long-Term Content Planning
│ ├── 07-Link-Building Strategies
│ ├── 08-Measuring SEO Effectiveness
│ ├── 09-Ecommerce Local and Mobile SEO Considerations
│ └── 10-Conclusion
├── 06.Content Marketing Foundations
│ ├── 01-Introduction
│ ├── 02-Creating a Content Strategy
│ ├── 03-Choosing the Right Topics
│ ├── 04-Producing Content
│ ├── 05-Optimizing Content
│ ├── 06-Distributing Content
│ ├── 07-Integrating Content
│ ├── 08-Measuring Content
│ ├── 09-Innovating with Content
│ └── 10-Conclusion
├── 07.Marketing Attribution and Mix Modeling
│ ├── 01-Introduction
│ ├── 02-Multi-touch Attribution Models
│ ├── 03-Marketing Mix Modeling
│ ├── 04-Incrementality and AB Testing
│ └── 05-Conclusion
└── 08.Learning to Write Marketing Copy
├── 01-Introduction
├── 02-Overview of Marketing Copywriting
├── 03-Writing Copy
├── 04-Writing for Various Media
└── 05-Conclusion
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