Nir Eyal – Hooked How to Build Habit Forming Products
English | Size: 269.70 MB
Category: CBTs
How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the “Hook Model” — a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.
Format : MPEG Audio
File size : 270 MiB
Duration : 4 h 47 min
Overall bit rate mode : Variable
Overall bit rate : 131 kb/s
Album : Hooked How to Build Habit Forming Products
Track name : by Nir Eyal FULL Audiobook
Performer : Nir Eyal
Writing library : LAME3.99.5
Cover : Yes
Cover MIME : image/jpeg
major_brand : dash
minor_version : 0
compatible_brands : iso6mp41
Audio
Format : MPEG Audio
Format version : Version 1
Format profile : Layer 3
Mode : Joint stereo
Mode extension : MS Stereo
Duration : 4 h 47 min
Bit rate mode : Variable
Bit rate : 131 kb/s
Channel(s) : 2 channels
Sampling rate : 44.1 kHz
Compression mode : Lossy
Stream size : 270 MiB (100%)
Writing library : LAME3.99.5
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