Marketing to Humans | Stefan Mumaw | LYNDA
English | Size: 532.11 MB
Category: Tutorial
Marketing can involve a lot of technology. But at the end of the day, it’s people that actually use our products and services. So why do some campaigns feel so unfriendly and uninspired? Marketers need to remember that we are marketing to humans.
Join Stefan Mumaw for this delightful journey into the world of marketing and the psyche of the people we serve. He helps you understand why the most famous and beloved campaigns resonate so much with audiences, and the roles empathy, sensation, and story play in their success. These videos will make you question the role of traditional sales-driven marketing, and think about the customer relationship in a whole new light.
Table of Contents:
Marketing Tips:
Overview of marketing strategies
Understanding the marketing audience
Rational vs. emotional marketing strategies
Understanding emotional resonance
Empathy in marketing
Exploring how the five senses influence us
The importance of honesty in marketing
Introducing the concept of story in marketing
Exploring the structure of story
Looking at the structure of story as a pyramid
Tips for creating a story in your marketing
Understanding the implication of a message
Creating a context shift through marketing
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