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Genre: eLearning
Here’s What’s Included:
This course provides comprehensive training for Amazon Advertisers, Brand Owners and Agencies, covering everything from basic to advanced strategies in Amazon advertising. This course provides the perfect balance of fundamentals and how to think as a paid media manager with an over-the-shoulder style, how-to approach.
The course covers Amazon PPC basics to advanced tactics, sharing secrets, tools, tips, and strategies in a professional format. You will learn everything you need to know to start making money managing Amazon ads.
The course offers over 20 hours of content, including 50+ modules and additional interactive learning materials.
The masterclass OVERVIEW:
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Module 1 – Introduction to Amazon PPC: For complete beginners. Learn how to use Amazon’s ad platform to reach more customers and grow sales.
- Module 2 – Fundamental Principles: Understanding campaign naming & structure, keyword harvesting principles, budget management, how to determine your ACOS target, troubleshooting a rising ACOS, and more.
- Module 3 – Intermediate Strategies: Learn how to optimize keyword bids and campaign placement settings, how to structure Sponsored Brand & Display ads, and over-the-shoulder walkthrough of Amazon advertising reports, Excel tips and tricks, and negative keyword management.
- Module 4 – Advanced Tactics: Advanced keyword bidding and placement settings, single-keyword campaigns, strategies for new product launches, and copywriting lessons for Sponsored Brands.
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Module 5 – Bulk Operations: Learn how to use bulk operations to complete routine tasks in Amazon PPC faster and more efficiently. Step-by-step, over-the-shoulder walkthroughs teaching you how to launch, update, and make changes to your campaigns.
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