Lynda Advertising on YouTube

Lynda Advertising on YouTube
English | Size: 129.07 MB
Category: Tutorial

In this course, marketing expert Anson Alexander shows you how advertising works on YouTube. Anson demonstrates how to upload videos, create campaigns, set a budget, and target the right audience using Google AdWords. He explains how to create ad groups and target users by demographics. He also shows you how to measure the performance of your video content and then make adjustments based on the analytics.
Topics include:

Apply appropriate settings when uploading content to ensure it can be viewed by the public.
Explain how to use advanced settings to set limits on impressions.
Name two ways to target by demographics.
List three ways in which you can modify currently running ads.
Define “click-through rate.”
Identify the benefits of conversion tracking.

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