Bradley R. Schiller – Essentials of Economics, 10th edition
English | eBook | Size: 36.46 MB
Written specifically for the one semester survey of economics course, Schiller’s Essentials of Economics is known for seeking the best possible answers to the basic questions of WHAT, HOW, and FOR WHOM to produce. As in earlier editions, the tenth edition strives to arouse interest in economic theories by illustrating them in the context of actual institutions, policy debates, and global developments. Built to provide interactive support for the introductory student, Connect(R) for the 10th edition features SmartBook(R)’s adaptive reading experience embedded with learning resources as well as guided examples featuring coauthor Karen Gebhardt, among other resources.
From the preface: “Election campaigns bring out the best and the worst economic ideas. Virtually every candidate promises a “chicken in every pot” without regard to the supply of chickens. They will clean up the environment, fix our schools, put more police on the streets, build more affordable housing, and, of course, guarantee every American access to quality health care. And they’ll do this while cutting taxes, subsidizing alternative energy sources, and rebuilding America’s infrastructure.
“Don’t you wish you lived in such a utopia?! I know I do. And our students overwhelmingly embrace these promises.
“The problem is, of course, that there is no such thing as a free lunch. Nor free health care, free environmental protection, or free infrastructure development. As economists, we know this; we know that resource scarcity requires us to make difficult choices about competing uses of those resources. We know that politicians can’t place a chicken in every pot without allocating more resources to poultry production–and fewer resources to the production of other desired goods and services.
“Our first task as instructors is to convince students of this basic fact of life–that
every decision about resource use entails opportunity costs. If we can establish that beachhead early on, we have a decent chance of instilling in students a basic appreciation of economic theory.
“The other challenge for us as instructors is to instill in students a sense of why the economic problems we analyze are important. We know that inflation and unemployment cause serious hardships. But most of our students haven’t experienced the income losses that accompany unemployment or seen their retirement savings decimated by inflation. We have to explain and illustrate why the macro problems we seek to solve are politically, socially, and economically important.”
Contents:
Preface
Section I: The Basics
1 The Challenge of Economics
2 The U.S. Economy
3 Supply and Demand
Section II: Microeconomics
4 Consumer Demand
5 Supply Decisions
6 Competition
7 Monopoly
8 The Labor Market
9 Government Intervention
Section III: Macroeconomics
10 The Business Cycle
11 Aggregate Supply and Demand
12 Fiscal Policy
13 Money and Banks
14 Monetary Policy
15 Economic Growth
Section IV: International
16 Theory and Reality
17 International Trade
Glossary
Index
Format: PDF
Length: 384 pages
Published: 2016 by McGraw-Hill Education
ISBN: 125923570X
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