Clickminded SEO Training [ 2 PDF 64 MP4 ]
English | Size: 739.08 MB
Category: Net: Advertising / Web Traffic
The course includes:
Keyword Strategy
Keyword selection strategy and tools.
On-Page Optimization
Keyword analysis and searcher intent.
Off-Page Optimization
Developing your link building strategy.
Technical Optimization
Redirects, canonical tags and indexing.
Competitive Analysis
Get actionable competitive data.
Startup SEO Audit
SEO analysis of a startup.
Adwords Optimization
Optimizing a Google Adwords campaign.
Facebook Advertising
Starting a new Facebook campaign.
New Site SEO Tutorial
The strategy we use to launch new sites.
Your Instructor
Tommy Griffith has been doing search engine optimization for the last 5 years. He’s the SEO Project Manager at Airbnb, and was previously SEO Manager at PayPal. He feels weird writing about himself in the third person, but admits that it sounds slightly more epic.
Class Curriculum
Section 1 – How to Use This Course
How To Use This Course
Section 2 – Introduction to SEO
Introduction to SEO
What’s Important in SEO
Section 3 – On-Page Optimization
On Page Optimization
Keyword Research
Understanding Searcher Intent
Importance of Synonyms
Title Tags
Meta Description Tags
Heading Tags
Body Copy
ALT Tags
Internal Link Anchor Text
Section 4 – Off-Page Optimization
Off Page Optimization
PageRank
4 Simple Rules of Link Building
Criteria For a Good Link
“No Follow” vs “Do Follow” Links
Recovering From Bad Links
Link Building Tactics
Evaluating Competitor Links
Link Building Q&A
Section 5 – Technical Optimization
Technical Foundation & URL Structure
Age of Domain
Duplicate Content
301 Redirects
Canonical Tags
Find Your Page in the Index
WWW vs. Non-WWW
Site Speed and XML Sitemaps
Exact Match Domains
Section 6 – Everything Else
Social Media
Reputation Management
SEO for WordPress
International SEO
Local SEO
Mobile SEO
Panda Update
Penguin Update
Secure Search (Not Provided)
Authorship Markup
Schema Markup
Google Hummingbird
Tools and Services
Section 7 – Startup SEO Audit
Startup SEO Audit Part 1
Startup SEO Audit Part 2
Startup SEO Audit Part 3
Section 8 – Start a New SEO-Friendly Site From Scratch
New Site: Keyword Research
New Site: Keyword Mapping
New Site: Domain Name
New Site: Installing WordPress
New Site: Configuring WordPress
Section 9 – Paid Search Marketing
Introduction to SEM
Introduction to Adwords
Match Types
Quality Score
Landing Pages & CTA
Google Keyword Planner
Auto Tagging
Conversions
Ad Extensions
Google Analytics
Adwords Campaign From Scratch
Section 10 – Facebook Marketing
Introduction to Facebook Ads
Facebook Ad Audiences
Facebook Ad Campaign Structure
Facebook Ad Goals
Facebook Custom Audiences
Facebook Campaign From Scratch
Section 11 – Google Analytics Dashboards
Dashboard Walkthroughs with Arnaud
Google Analytics Dashboard: Engagement and Loyalty
Google Analytics Dashboard: Executive
Google Analytics Dashboard: Paid Search Performance
Google Analytics Dashboard: Social Media
Google Analytics Dashboard: Weekly
Section 12 – Extras
AdWords Pivot Table
Facebook Pixel Google Tag Manager
Google Tag Manager
Social Media
Email Marketing with MailCharts
Section 13 – The ClickMinded SEO Individual Qualification
ClickMinded SEO Individual Qualification
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