Commercial Editing Techniques with Final Cut Pro X

Commercial Editing Techniques with Final Cut Pro X
English | Size: 944.93 MB
Category: Lynda.com

Editing a concise and captivating, effects-driven commercial spot is a challenging and exciting endeavor. Every single moment counts. In this course Ashley Kennedy walks through the process of building a great 30-second spot, from assessing preproduction materials to delivery to the client. She examines the audience for the commercial, the timing and pacing of the rough cut, transitions and effects, and the final details like color correction that make your project look professional. Along the way, Ashley encounters and resolves creative and technical problems editors often face in the real world.

Topics include:
* What is commercial editing?
* Understanding the product’s audience and intent
* Marking the best shots
* Laying out the visual structure
* Building an audio foundation
* Manipulating speed
* Adding transition effects
* Adding graphics, music, and voice-over
* Delivering the project and receiving feedback

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