Content Marketing ROI

Content Marketing ROI
English | Size: 334.16 MB
Category: E-learning

Topics include:

Benefits of content measurement
Challenges to address
Creating a campaign
Choosing purpose-driven goals
Setting a time frame

Coordinating with other marketing efforts
Investing in different content formats
Aligning content with the buying process
Calculating the cost of content
Vanity vs. actionable metrics
Setting up a reporting system

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