creativeLIVE – Lou Freeman – Commercial and Iconic Headshots

Ready to add a new, lucrative dimension to your photography business? Join creativeLIVE instructor Lou Freeman to learn everything you need to know to take controlled, candid, and commercial portraits and headshots. The skills you learn throughout this workshop can be applied to iconic portraits, pageant and glamour shots, headshots and other commercial photos, and beyond. You’ll learn about the industry standards for each type of portrait, including how to work professionally with a wide variety of clients. Lou will guide you through determining the unique goal of each shoot and developing a plan for giving clients the results they want. As Lou takes portraits live in-studio, she’ll share foolproof lighting and posing strategies. You’ll also build strategies for marketing and pitching to clients. By the end of this course, you’ll have the artistic skills to take classic, iconic portraits and the marketing skills to attract clients who’ll drive your business

Lou Freeman
photography

“Lou Freeman has practiced the art of fashion, glamour, fine interior and product photography for three decades. Her clients are among the most respected and recognized names in America and Europe. Her work is both powerful and visionary and has been recognized by both the publishing and advertising worlds, winning her the prestigious OBIE and ADDIE Awards.

In 1988, Lou achieved a nearly singular pinnacle in her career, becoming only the second woman in the history of the publication to shoot for Playboy Magazine. Only the famous Suze Randall preceded her in this extraordinary achievement.

Lou’s work was so recognized by this cornerstone of the erotic genre that she was invited to shoot regularly for the publication over the next twelve consecutive years. (Seven years longer than Randall herself). Freeman completed 597 editorial spreads for Playboy. She was also sought after by fashion giant, Italian Harpers Bazaar during this period.

Lou is also no stranger to celebrity photography and has shot many members of Hollywood and Sports royalty including Jamie Foxx, Tiger Woods, Jack Nicholas, Joe Montana, Evader Holyfield, TLC, Jamie Rasher and Lisa Bonet.

This extraordinary combination of experience honed by the fire of difficult settings, near impossible conditions, international travel and the ever present deadline to the most demanding of clients has resulted in a photographer with incredible flexibility, cool talent under fire, and an indefatigable, ever present sense of humor. Today, in addition to her extensive shooting schedule, Lou has entered the lecture circuit to share her expertise with both novice and professional photographers. To date her lecture tours have included the NEIPP, GPPA,SCPPA, APA, PPA, WPPI, PDN,After Dark EDU, and the Maui Photo Festival. Lou has also conducted numerous classes, workshops and seminars nationwide as well as appearing as a guest lecturer at universities throughout the country. ”

Session 1 November 18, 2013
Day 1 Pre-Show
9:00 am – Tools and Gear
9:30 am – Lighting and Styling for Headshots
10:00 am – Five Types of Headshots
10:45 am – Shoot: Commercial Headshot
11:15 am – Shoot: Theatrical Headshot
12:45 pm – Shoot: Glamour Headshot 1
1:15 pm – Shoot: Glamour Headshot 2
1:45 pm – Shoot: Glamour Headshot 3
2:45 pm – Shoot: Iconic Male
3:15 pm – Shoot: Iconic Rocker Chick
3:45 pm – Marketing and Price Points
Day 1 Wrap-Up