Entrepreneurship Fundamentals

Entrepreneurship Fundamentals
English | Size: 1.29 GB
Category: Lynda.com

Have you always wanted to run your own business but not known where to start? Or perhaps you’ve already begun and need a healthy dose of inspiration? In this course, Wall Street analyst, venture capital firm founder, and entrepreneur Whitney Johnson helps you discover the joys of owning and running your own business. Take a look at how to vet your idea, find your customers, launch lean, grow and scale, and look for funding to expand.

Topics include:
Finding your idea/problem to solve
Finding your first customer
Writing a business plan
Deciding on a legal structure
Building a team of employees and advisors
Marketing your business
Building a website
Minding cash
Managing stress
Funding growth
Balancing entrepreneurship and life

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