Frank Kern – Mass Conversion

This letter is about a completely different approach to marketing that virtually eliminates the need to be “salesy”, eliminates the need to make huge crazy promises, eliminates the need to be a virtuoso marketer, and quite frankly …just may work better than anything you’ve ever seen.

“Is It IMMORAL
To Make Money So Easily?”

I almost fell out of my chair when he asked me that.

The guy was a sales rep for a major magazine and his job was to sell horribly overpriced advertising to big, dumb companies who didn’t know any better.

We were taking shop and after a great deal of prodding from him, I’d finally showed him a recent campaign I’d helped a professional services company with.

The campaign brought in over just over $1 million dollars in about 14 days, and the marketing cost for it had peanuts compared to what he was charging his poor clients.

Here he was selling millions of dollars to big corporations who rarely (if ever) saw a return on their investment …and one of my little homespun creations had just cracked the million-dollar mark and showed no signs of slowing down.

He was shocked, flabbergasted, skeptical, and desperate to know more.

It Started With A Discovery
I Made Three Years Ago

I was 38 years old, and was looking at early retirement because I’d just finished a string of multi-million dollar promotions and product launches …and had stockpiled double-digit millions at a breakneck speed.

I was in a great place financially, but the road that got me there was completely crazy!

Let me give you a quick rundown of what happened.

My first quick million came in 2006 when I sold 100 seats to a seminar at $10,000.00 each.

I’d never actually held a seminar before and I’d certainly never sold anything for $10,000.

I Was Terrified!

But I went for it anyway. As they say …nothing ventured, nothing gained.

To make a long story short, I sold all 100 seats in a grand total of 54 minutes.

I’m pretty sure it was the first (and maybe the only) time in history anyone ever sold a million dollars in seminar seats in just 54 minutes.

After that, I decided to break history again by writing a campaign that brought in …

$1.4 Million Dollars
In Four Hours.

Now this was crazy.

It was the first time I’d ever had a private client.

Up until then I always sold my own products …but all my heroes like Dan Kennedy, Jay Abraham, and Gary Halbert, had ALL been marketing consultants and …well, I wanted to be just like them.

So despite my complete lack of experience or credentials, I somehow managed to get my first client.

I was so nervous that I didn’t even charge money up front. I just agreed to work on a percentage of sales.

Anyway – to make it even crazier, the product we were selling was something I was totally unfamiliar with.

It was all about …

How To Pick Up Women!

Oh man. I was very shy growing up, and at that time I’d already been married for about 7 years.

And it wasn’t even a happy marriage! In fact, it ended a few short years later.

…So I was far from an expert on the topic.

I didn’t know a thing about dating, my marriage was falling apart, and here I was – expected to sell a product on dating for men.

It was like a fat guy at a pie eating contest being asked to sell a course on becoming a triathlete.

Not pretty!

And did I tell you the product was $3,500.00? There had never …EVER …in the history of the “dating advice” market been an information product that cost that much.

Ever.

So it was intimidating to say the least.

But to make a long story short, we worked hard for about six weeks and when it came time for the product to go on sale, we SOLD IT OUT in four hours.

When the dust settled, the sales total for the day was $1,400,000.00.
Not only was this the first time anyone in the “Internet Marketing Community” had done over a million dollars in sales in one day in a “non marketing” niche, it was also the first time anyone in the “Dating

The cheap Ikea desk and laptop used to sell $1.4 million in four hours.
Now, by then it was 2007 and I was just starting to get “known” as the go-to guy for really successful campaigns.

In fact, right after the “Pick up Girls” promotion, I wrote a campaign for another client and they ended up doing just over …

$18 MILLION In Sales
In A Total Of 24 Hours!

They were a company that taught SEO optimization to small businesses and I’d taken them as a client in the summer of 2006.

By that Christmas, we’d wrapped up the highest grossing campaign in the history of the Internet Marketing industry.

And would you believe that because I was new to consulting and didn’t really know what I was doing, I only charged $25,000.00 for that?

I laugh now but at the time, it was a hard pill to swallow! Obviously I was glad to have done a good job for my clients, but man! I made them $18 million bucks!

I probably could have charged more lol.

Anyway, by now I was starting to have the same thought you might be having which is …

“Why Not Sell Your Own Stuff
So You Can Keep ALL The Money?”

And that’s exactly what I did.

I decided to teach the marketing techniques I’d been using for these crazy campaigns that were breaking records and making history …so I created my first blockbuster product.

It was called Mass Control and you’ve probably heard about it.

In fact, if you check your inbox and take a look at what the today’s marketers are sending you, chances are it’s heavily influenced by what they learned from me in Mass Control.

But that’s not what this letter is about. Mass Control was created in 2008. Five years ago.

That’s an eternity in “Internet Years”.

The only reason I mention it is because it did …

$9,291,664.00 In Sales!

That’s over NINE MILLION DOLLARS! And it was still just me …writing from my laptop on my same little Ikea desk.

And here’s the crazy part – if you add up all the time the product was ever available for sale, it’s a little over a week.

After that, I created and sold a newsletter called Mass Control Monthly that grew to six figures per month in recurring revenue.

Next, I created another product called List Control and it did just over FOUR MILLION in sales.

And by the time 2011 rolled around, I’d sold close to $20 MILLION DOLLARS of my own products …and had brought in an additional seven figures per year in affiliate sales …and in fees and royalties from private clients.

So that’s why I thinking about retiring at age 38.

But there was another, darker reason I was looking at retiring as well …
Advice” industry had ever sold anything so expensive!

So all the hard work paid off, and my share of the profits was just over $300,000.00.

Not bad for a few weeks of hard work with just a laptop and a chep desk from Ikea!
Terrible Danger Was On The Horizon

Marketers from all kinds of niches were getting “slapped” by google – having their accounts banned for life …just for using an opt-in page!

And it wasn’t just Google.

All major search engines and ad networks were flat out refusing to send traffic to sites that actually tried to make a sale.

So if you used an opt in page, had a sales video, or God forbid …a long form sales letter …you risked being labeled as a scammy, spammy huckster and being banned from your traffic sources for the rest of your life.

And if you think about it,

Trouble Was BOUND To Happen.

Things had really gotten out of hand.

I first started noticing it when the whole “Launch” frenzy was born.

Now – product launches are a staple part of any good marketing plan. I’ve had three of them in the course of my career and they’ve made me millions. So don’t get me wrong. I’m a fan.

…But there came a time when there was a new product launch every single day!

People were coming out of the woodwork to try to get anything and everything they could into the hands of the hundreds of affiliates who’d happily pummel their lists with an endless barrage of overblown hype …just to make a commission.

As a result, the market became angry, jaded, and skeptical.

This Was A One-Way Street To DISASTER.