Frank Rose – The Sea We Swim In How Stories Work in a Data-Driven World
English | Size: 451.16 MB
Category: eBook
In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields – psychologists, economists, advertising and marketing executives – failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
Whether we’re aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers – character, world, detail, voice – can unlock a way of thinking that’s ideal for an age in which we don’t passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told.
Leading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans – and how you can do the same.
General Information:
Length: 8 hrs and 11 mins
Language: English
Unabridged Audiobook
Release date: 29-06-2021
Book links: Audible | Goodreads
inAudible MP3 LAME
Bitrate: 128Kbps
Chaptered
Publisher’s Summary:
A practical guide to "narrative thinking", and why it matters in a world defined by data.
©2021 Frank Rose (P)2021 Random House Audio
Media Information:
Source Format: Audible AAX
Source Sample Rate: 44100 Hz
Source Channels: 2
Source Bitrate: 126Kbps
Lossless Encode: No
Encoded Codec: MP3 LAME
Encoded Sample Rate: 44100Hz
Encoded Channels: 2
Encoded Bitrate: 128 Kbps
Ripper: inAudible 1.97
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