Kelby Training – The Business Side of Zack Arias: Becoming a Successful Commercial Photographer

KelbyTraining.com’s own Larry Becker is joined by Zack Arias, an editorial and commercial photographer based in Atlanta, for an honest and insightful discussion of Zack’s path to becoming a professional photographer. Zack offers candid and real-world wisdom on topics ranging from getting started to finding the right people to help your business grow, and from striving to achieve that mythical work/family balance to his thoughts on gear, post-production and file delivery. Zack’s ability to learn from his mistakes and harness his determination to succeed in a life behind the camera is an inspiration for anyone in the business of photography..

On Getting Started [15:24]
Some lessons are learned the hard way, and you may fail the first time out. If you can learn from your mistakes and you really have the drive to succeed you can come back to try again.

On Growing Your Business [18:59]
One of the first things an aspiring photographer should do when starting out is to hire an accountant.

On Getting People to Help You [14:28]
Finding people with strengths that compliment your own can help you take your business to places you never dreamed possible on your own.

On Finding Balance [17:37]
Balancing your business and your family life is a constant challenge, and your job is to be aware of it and rise to meet it.

On Post Production and Delivering Files [15:21]
Zack’s goal is always to get it right in camera and do as little post-processing as necessary before handing off files to the client.

On Copyright and Licensing and the Future [15:45]
Some lower-paying editorial jobs can sometimes turn into opportunities to re-license those same photos back to a client. Registering your copyright is an important part of the workflow.

Course Time: 01 Hours 37 Minutes