Learning Google AdSense (2018) | Anson Alexander | LYNDA
English | Size: 170.81 MB
Category: Tutorial
Learn how to generate a steady stream of revenue from your website with Google AdSense, Google’s display networking tool. Author and marketer Anson Alexander teaches you how to get up and running with AdSense, and display ads that “make sense” for your website. Learn how to set up an account, place limitations on ad content, place and earn revenue from ads, and use advanced placement strategies. Plus, with AdSense reports, you’ll learn how to identify ad trends, increase page views, and maximize ad performance.
Topics include:
Understanding ad networks and AdSense’s limitations
Learning which situations are best for using AdSense
Setting up an AdSense account
Creating new ad units
Displaying ads on a website
Configuring channels and ad styles
Allowing and blocking ads
Reviewing the AdSense dashboard
Running AdSense reports and custom reports
Exporting data
Reviewing payee and account settings
Downloading the AdSense mobile app
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