Linkedin Learning – Excel For Marketers UPDATED 2025-04-14
English | Tutorial | Size: 634.76 MB
In this course, Matt Brattin-the Chief Financial Officer at Aplos-guides you through practical ways you can leverage Excel’s powerful features to optimize marketing campaigns and improve decision-making. Gain a thorough understanding of essential marketing metrics-from traffic sources and spend to conversion rates and revenue. Learn through hands-on exercises how to structure and clean data, calculate key performance indicators, and build dynamic dashboards for ongoing analysis. By the end of the course, you will confidently apply Excel tools to identify trends, uncover opportunities, and drive strategic marketing initiatives with a toolkit for translating complex data into effective, data-driven actions.
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