Lynda – Advanced Lead Generation
English | Size: 436.45 MB
Category: Tutorial
Spark more interest in your products and services by developing a comprehensive lead generation strategy. In this course, Dayna Rothman goes in depth into generating leads with inbound and outbound marketing. Dayna explains how to create a strategy and execute against it. She discusses how to tie your efforts to the sales funnel to be successful. She also covers how to measure and test the effectiveness of your lead generation programs. Get ready to learn how to identify leads, define your sales funnel, and improve your approach to marketing.
Topics include:
• Identifying funnel stages
• Defining key goals and metrics
• Deciding on an approach
• Building a lead generation plan and a team
• Aligning with stakeholders
• Choosing a lead generation technology
• Building attractive content
• Generating leads with blogs and social media
• Creating an SEO strategy
• Tracking ad performance
• Increasing visibility through events
• Using paid ads and direct mail
• Qualifying leads
• Measuring campaign effectiveness
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