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Home » Ebooks & Tutorials » Business » Marketing » Lynda Advertising on Facebook

Lynda Advertising on Facebook

06/04/2019 Learning for Life Leave a Comment

Lynda Advertising on Facebook
English | Size: 212.67 MB
Category: Tutorial


Amplify your social media marketing campaigns with Facebook advertising. Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of the right people. This course will help new Facebook advertisers effectively create, budget, place, and manage Facebook ads.

Social media strategist Megan Adams takes you through the basics: setting up an account, understanding ad structure, and using the Ads Manager tools. She shows you how to make critical placement and budget decisions wisely. Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the desktop or mobile news feed, in the sidebar, Instagram, or other places in Facebook’s advertising network. Megan also shows you how to run ad reports, so you can determine whether your ads are accomplishing your goals. Finally, leave with some tips for writing great ads, choosing effective images, and improving ad performance.

This course is part of a Learning Path approved by the American Marketing Association.

Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.

Topics include:
Prepare a Facebook ad that targets the appropriate audience.
Calculate Impressions using Frequency and Reach.
List the criteria Facebook considers to assign users to high level interests.
Name six targeting options.
Choose the best budget for your ad campaign.
Analyze advertising reports to track performance.
Identify the most useful success metrics to help achieve your goals.

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Marketing Advertising, Facebook, Lynda

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