English | Size: 171.44 MB
Genre: eLearning
People who have visited your website have already demonstrated an interest in your product or service—even if they haven’t made a purchase. By retargeting these visitors with carefully positioned ads, you can exponentially increase your conversion rates. Google refers to this process as remarketing. In this course, marketing consultant Adriaan Brits shows you how to set up an effective remarketing campaign with Google AdWords and Analytics. Discover how to build remarketing lists, link accounts, use remarketing tags, and target custom audiences. Plus, learn about more advanced solutions such as dynamic remarketing and remarketing lists for search ads (RLSA). Along the way, Adriaan introduces you to best practices and tips for optimizing your efforts, increasing ROI, and creating more efficient campaigns.
Topics include:
Differentiate between Google AdWords and Google Analytics
Identify the five different types of remarketing campaigns available with Google
Recognize the definition of a remarketing tag
Explain how to set up a basic campaign using AdWords
Describe the process for setting up an advanced campaign in Google Analytics
State the benefits of using dynamic remarking
Recall the steps for creating attributes for a dynamic remarketing campaign
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