Lynda – Blogging for Your Business

Lynda – Blogging for Your Business
English | Size: 517.22 MB
Category: Net: Blogging

Blogging for Your Business takes you through the planning process of creating a blog as part of your business marketing strategy. Author Morten Rand-Hendriksen provides a structured approach that divides the planning process into discrete stages, each with its own tasks and decisions. Through the course you are presented with key decisions, best practices, and expert advice that make you better informed and more equipped to build a blog that helps boost your business and its presence online. The course also shows how to set goals, delegate responsibilities, find a content niche, recruit contributors, and how to make technology decisions.

Topics include:

Why blog for business?
Defining goals for your blog
Deciding where to host a blog
Picking a platform
Creating a content strategy
Designing the blog
Scheduling posts
Promoting posts on Facebook, Twitter, and other social networks