English | Size: 219 MB
Genre: eLearning
Put the popular MailChimp email-marketing platform to work for you. In this course, re-recorded from the ground up for 2017, MailChimp expert Virginia O’Connor helps you set up a free account and start building campaigns. First, learn how to add new or existing subscribers to lists, and use list segments and groups to target your messaging for different types of audiences. She then shows how to use email templates to create engaging newsletters, and interpret the results that start flying in once you push Send. Because signing up subscribers is such a big part of your newsletter’s success, Virginia also shows how to tailor signup forms for your website, and gives you tips on how to grow your lists and get subscribers engaged with surveys, video, and animation. Plus, find out how to use one of MailChimp’s most useful features—the autoresponder—which was just introduced to the free version of the app, and get even more reach with social media advertising.
Topics include:
* Setting up a free MailChimp account
* Adding and importing subscribers
* Working with email templates
* Creating your first campaign with MailChimp
* A/B testing campaigns
* Adding a signup form to your website
* Managing subscriber lists
* Growing your subscribers
* Sending videos
* Adding automation and ads
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