Lynda – SEO: Keyword Strategy
English | Size: 720.54 MB
Category: Tutorial
Keywords are the crucial foundation for online marketing efforts, and in this course, author Matt Bailey shows how you best structure search engine optimization and pay-per-click plans around the insights you glean from keyword research. He helps you explore the sources for keywords and build a keyword list with research and management tools like Raven Tools, Moz, SEMrush, and Wordtracker. He shows you how to filter and interpret keyword data, observe trends, and better understand the intent of the searcher, and how to develop an informed strategy and implement keywords throughout your site for maximum searchability. Matt also covers how to apply your keyword insights to Google AdWords campaigns and measure the results of your SEO and AdWords efforts.
Topics include:
Understanding how keywords work
Using long-tail keywords, phrase patterns, and plurals
Organizing keyword data with a keyword spreadsheet
Interpreting data and discovering searcher intent
Measuring keyword competitiveness and brand impact
Examining keyword demand and keyword trends
Applying keywords to your website for maximum searchability
Creating effective PPC ads based on keywords
Understanding PPC bidding strategies to avoid costly mistakes
Measuring results so you can further prioritize marketing efforts
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