LYNDA – Writing a Business Case – Mike Figliuolo
English | Size: 205.57 MB
Category: CBTs
You have a great idea you believe will improve your business. In order to make your idea a reality, you may be asked to write a business case that clearly articulates what you want to accomplish, how you’re going to do it, and why it’s worth doing. Business cases are traditionally used in approval and prioritization processes. They can also be used to measure the results of an initiative. In this course, join Mike Figliuolo as he explains step-by-step how to craft a compelling business case for your stakeholders. Mike covers how to define the problem your plan addresses, communicate your idea’s benefits, build the financial projections to support your case, create a robust risk assessment, and more.
Topics include:
Structuring a business case
Capturing administrative information
Crafting your idea
Articulating an idea’s benefits
Making the investment case
Defining resource needs
Assessing risks and opportunities
Creating milestones and measuring results
Table of Contents:
Introduction
1. Business Case Basics
2. Crafting Your Idea
3. Building the Financials
4. Planning Execution
Conclusion
About the Instructor:
Mike Figliuolo Mike Figliuolo is the founder and managing director of thoughtLEADERS, LLC, a professional services training firm specializing in leadership development. He is a nationally recognized speaker and blogger on the topics of leadership, communications, decision-making, problem solving, and other critical business skills. An honor graduate from West Point, Mike served in the US Army as a combat arms officer. Before founding his own company, he was an assistant professor at Duke University, a consultant at McKinsey & Company, and an executive at Capital One and Scotts Miracle-Gro.
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