Market Motive – Web Analytics Practitioner Certification Training
English | Size: 14.74 GB (15,831,503,564 Bytes)
Category: CBTs
Welcome to Market Motive’s Web Analytics Practitioner Training program. The goal of this program is to educate and train users wishing to develop comprehensive expertise in the Internet marketing discipline of Web Analytics.
The curriculum includes 14 sections, covering the following areas of Analytics:
NOTE: If you are new to Web Analytics, you may prefer to begin with the Web Analytics Fundamentals course prior to taking this more comprehensive Web Analytics course.
Course Materials
Introduction: Introduction to Web Analytics :: Avinash Kaushik
1: Data Collection :: Avinash Kaushik
2: Key Performance Indicators & Analytics Techniques :: Avinash Kaushik
3: Segmentation :: Avinash Kaushik
4: Actionable Web Analytics Reporting :: Avinash Kaushik
5: Web Data Analysis Guide :: Avinash Kaushik
6: Qualitative Research :: Avinash Kaushik
7: Experimentation & Testing :: Avinash Kaushik
8: Competitive Intelligence Analysis :: Avinash Kaushik
9: Multi-Channel Analytics :: Avinash Kaushik
Supplemental: Dashboards :: Avinash Kaushik
Supplemental: Industry Models, Complex Measurement, and Approaches :: Avinash Kaushik
Supplemental: Social Media Analytics :: Avinash Kaushik
Supplemental: Google-Specific Techniques and Reports :: Avinash Kaushik
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