Marketing and Monetizing on YouTube | Anson Alexander | LYNDA

Marketing and Monetizing on YouTube | Anson Alexander | LYNDA
English | Size: 216.72 MB
Category: Tutorial

Learn how to start a YouTube channel to market a product or service and generate ad revenue. Join experienced YouTube optimizer Anson Alexander as he shares his strategies for succeeding on the world’s largest video platform. This course shows marketers and content creators how to market and monetize videos on YouTube, where more than 6 billion hours are watched monthly.

First, learn how to create a channel and attract subscribers. Then find out how to brand your YouTube page, create engaging playlists, and customize content to draw in more viewers. Discover tried-and-true SEO techniques to optimize videos for search engines, and find out how to join the Partner Program, which earns you money by allowing advertisers to display ads on your videos. Finally, Anson shows how to use YouTube Analytics, explaining which statistics to focus on in order to better guide your content strategy.

Topics include:

Setting goals and expectations
Creating a branded account
Uploading videos
Customizing your channel page
Creating playlists
Monetizing your channel
Building an audience
Advanced video SEO
Using YouTube Analytics

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