Mike Paul – Offline Proximity Paydays – Beacon Marketing +OTO
English | Size: 188.45 MB
Category: Tutorial
ntroducing the Marketing Consultant’s best friend;
Proximity Marketing
From national business reporting…
“Proximity marketing transforms the customer experience, increases brand affinity, and drive sales automatically.”
“Early adopters are seeing remarkable results and generating highly valuable advertising impressions that build on themselves.”
Total proximity device shipments will easily exceed 400 million units in 2020.
The reason? The wide range of new marketing opportunities that businesses demand.
Retailers are more and more interested in using these devices in their marketing strategies.
They want their customers to receive personalized and time-relevant messages…THAT’S what sells merchandise and services!
Will Proximity Marketing Save Local Retailing?
Its expanded use is expected to help reinvigorate brick-and-mortar retailers.
Proximity offers customizeable shopping experiences to customers that can’t be replicated online.
A recent consumer study found that over 70% of shoppers who received content and offers on their smartphone said it increased their likelihood of making a purchase during a store visit.
More than 60% of respondents said they’d do more holiday shopping at brick-and-mortar stores that delivered mobile content and offers while they shopped…
and 61% of people said they’d visit a store more often if they offered these proximity marketing campaigns.
This is no theory, guys…it’s happening already.
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