Online Video Content Strategy | Roberto Blake | LYNDA
English | Size: 726.75 MB
Category: Tutorial
To create and manage a regular stream of video content, it takes planning and hard work. Video is a big investment, and Facebook and YouTube are crowded with competitors. You need to do it right. In this course, marketing and media strategist Roberto Blake provides a formula for creating a winning online video content strategy: from planning, production, and post, all the way to delivery and search optimization. Get an overview of the online video landscape, learn how to nail down exactly who you’re making content for, discover best practices for production and post, and find out what kinds of content works best on what platforms. High-quality content and attention to detail are the keys to building a large audience-learn the techniques the professionals use to do online video right.
Topics include:
Preproduction and planning
Production: camera, lights, and audio
Video editing and post
Online video platforms
Understanding your audience
Making awesome content
Releasing the right volume of content at the right times
Developing a content calendar
Video optimization strategies
Table of Contents:
Introduction
1. Technical Best Practices
2. Understanding Online Video Platforms
3. Understanding Your Audience
4. Content Formats: The Formula for Awesome Videos
5. Content Strategy
6. Production and Post
7. Optimization
8. Frequently Asked Questions
Conclusion
About the Instructor:
Roberto Blake is a creative entrepreneur, author, and speaker specializing in marketing and media strategy.
He helps businesses, brands, and individuals market themselves effectively with engaging visuals and effective messages. Roberto has over 10 years of experience commercially in design and marketing and has helped brands, both large and small achieve their goals and reach their audiences.
His work has been recognized by Forbes, Huffington Post, Adobe and Photoshop Creative magazine. Roberto is also a HOW Design Live Speaker and contributor to several publications.
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