Robert Cialdini – The Power of Persuasion
English | Size: 746.27 MB (782,522,368 Bytes)
Category: Self Growth
In this dynamic presentation, Dr. Cialdini provides clear step-by-step examples of behaviors that you can put to use daily to increase your influence. You will learn why you say yes to some offers, simply based on the way they are presented. And you’ll learn how to defend against offers that you’re really not interested in, no matter how effectively they’re presented.
Dr. Cialdini is the most frequently cited living social psychologist in the world. He holds a BA from the University of Wisconsin and a PhD from the University of North Carolina, Chapel Hill. Cialdini is a recipient of the Distinguished Scientific Achievement Award of the Society of Consumer Psychology. His book, “Influence: Science and Practice,” appears in nine languages.
Program Highlights
* If you have two proposals, is it more advantageous to present the most expensive one first or last?
* Is it better to tell prospects what they stand to gain, or what they stand to lose?
* Should a proposal’s weaknesses be acknowledged early or late in a sales effort?
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