Russ Henneberry – Search Marketing Mastery
English | Size: 3.49 GB
Category: Tutorial
Become a Certified
Search Traffic Master
…and learn how to increase your search rankings, drive more traffic and transform your traffic into sales and valuable leads.
HINT: SEO today isn’t just about Google. Modern search marketers understand that their customers are looking for them across all search channels, and fortunately that’s exactly what we’re covering in this master class and certification.
Think SEO is dead?
Nope. SEO isn’t dead, but it has changed.
Thanks to Google’s Panda and Penguin updates, the old rules of SEO no longer apply. Today, to get ranked (and stay ranked), site owners need to emphasize user experience over traditional variables such as links and keyword density.
More importantly, they need to optimize based on the user’s INTENT (and not just the search bots). This is quite simply the biggest shift to occur in Search Marketing since the launch of Google.
It’s called: IBSO.
The Future of Search Marketing Is “IBSO”
(Intent Based Search Optimization)
Modern search marketing has an entirely new set of rules than older, outdated forms of SEO:
STEP 1: Identify the INTENT and context of the prospect. (This is easier than you think once you have the tools and know how it’s done.)
STEP 2: Create an asset (i.e. blog post, podcast, sales page, product detail page, tool, pricing page, etc.) that satisfies that intent.
STEP 3: Determine where those assets should “live.” (IMPORTANT: SEO is no longer about Google, exclusively. Modern Search Marketers understand that search marketing now includes channels such as YouTube, Amazon, Pinterest, your own website/blog, iTunes, and even local search sites such as Yelp.)
STEP 4: Anticipate the next logical step the searcher will take, and build your user experience around that “ascension target.” (For example, if I’m Googling a term like ‘freshbooks pricing’, a FREE 14-Day Trial offer is a proper ascension path for that intent.)
If all this seems complicated, it’s really not.
BUT the rules have changed, and if you want to compete in the search channels today, you need to understand these new rules and the step-by-step process for implementing them.
And fortunately, that’s exactly what you’re about to learn…
Content
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Russ Henneberry – Search Marketing Mastery\01-Start Here\
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01-From the Instructor.mp4
02-The Content of this Course.mp4
03-The Certification Exam.mp4
04-The State of Search.mp4
05-The 3 Players.mp4
06-Discoverability and Availability.mp4
07-What Are Search Queries.mp4
08-Search Marketing Goals.mp4
09-Introduction To Earned Media and Link Building.mp4
10-Introduction To UXO and RXO.mp4
11-Intent Based Search Optimization (ISBO).mp4
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Russ Henneberry – Search Marketing Mastery\02-Intent, Context and Assets\
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01-Intent Context and Assets The Big Picture.mp4
02-How We Use Search Engines.mp4
03-The Tyranny of Physical Space.mp4
04-The Long Tail of Search.mp4
05-Intent Based Keyword Research.mp4
06-Finding Intent And Context.mp4
07-Building Customer Avatars.mp4
08-Intent Based Avatars.mp4
09-Keyword Research Tools.mp4
10-Keyword Modifiers.mp4
11-Intent Based Keyword Research Example 1.mp4
12-Intent Based Keyword Research Example 2.mp4
13-Choosing Assets.mp4
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Russ Henneberry – Search Marketing Mastery\03-Channels, Optimization & Ascension\
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01-Channels, Optimization And Ascension The Big Picture.mp4
02-Choosing The Right Channel.mp4
03-Ascension As Optimization.mp4
04-Channel Optimization Web Page.mp4
05-Channel Optimization Blog.mp4
06-Channel Optimization Amazon Product Page.mp4
07-Channel Optimization YouTube.mp4
08-Channel Optimization Pinterest.mp4
09-Channel Optimization iTunes.mp4
10-Channel Optimization Review Sites.mp4
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Russ Henneberry – Search Marketing Mastery\04-Experience Optimization (UXO and RXO)\
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01-Experience Optimization The Big Picture.mp4
02-About Content Management Systems.mp4
03-Domain Audit Site Command.mp4
04-Domain Audit Google Webmaster Tools.mp4
05-Domain Audit Google Analytics.mp4
06-Domain Audit Sitemap.mp4
07-Domain Audit robots.txt
08-Domain Audit Backlinks.mp4
09-Domain Audit 404 Page.mp4
10-Domain Audit Internal Site Search.mp4
11-Domain Audit Navigation.mp4
12-Domain Audit Accessibility.mp4
13-Domain Audit Mobile.mp4
14-Domain Audit Value.mp4
15-Page Audit Layout & Design.mp4
16-Page Audit Mobile.mp4
17-Page Audit Keyword Targeted.mp4
18-Page Audit Keyword Cannibalization.mp4
19-Page Audit Cross-Linking and Siloing.mp4
20-Page Audit Share-ability.mp4
21-Page Audit Duplicate Content.mp4
22-Page Audit Stranded Page.mp4
23-Page Audit Redirects.mp4
24-Page Audit robots.txt and meta robots.mp4
25-Page Audit Page Load Speed.mp4
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Russ Henneberry – Search Marketing Mastery\05-Earned Media and Link Building\
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01-Earned Media and Link Building The Big Picture.mp4
02-Paid and Owned Media.mp4
03-Link Building Today.mp4
04-Earning Links Cross Linking.mp4
05-Earning Links Competitive Research.mp4
06-Earning Links Content that is Generous.mp4
07-Earning Links Build Link Bait.mp4
08-Earning Links Create Primary Research.mp4
09-Earning Links Getting Out More.mp4
10-Earning Links Newsjacking.mp4
11-The Last Word.mp4
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Russ Henneberry – Search Marketing Mastery\Russ Henneberry – Search Marketing Mastery UP1\01-Start Here\Resources\
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smm-l1-intent-based-search-optimization-graphic.jpg
smm-l1-start-here-slides.pdf
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M:\Russ Henneberry – Search Marketing Mastery\Russ Henneberry – Search Marketing Mastery UP1\02-Intent, Context and Assets\Resources\
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smm-l2-customer-avatar-graphic-female.pdf
smm-l2-customer-avatar-graphic-male.pdf
smm-l2-intent-based-keyword-research-planner-update.xlsx
smm-l2-intent-context-assets-slides.pdf
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M:\Russ Henneberry – Search Marketing Mastery\Russ Henneberry – Search Marketing Mastery UP1\03-Channels, Optimization & Ascension\Resources\
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smm-l3-channels-optimization-ascension-slides.pdf
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Russ Henneberry – Search Marketing Mastery\Russ Henneberry – Search Marketing Mastery UP1\04-Experience Optimization (UXO and RXO)\Resources\
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smm-l4-experience-optimization-slides.pdf
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Russ Henneberry – Search Marketing Mastery\Russ Henneberry – Search Marketing Mastery UP1\05-Earned Media and Link Building\Resources\
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smm-l5-crowdsourced-post.pdf
smm-l5-earned-media-link-building-slides.pdf
smm-l5-interview-post.pdf
smm-l5-quote-post.pdf
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