Ryan Deiss – The Machine – Module 1:4 [WebRip]

Course Outline:

1. Introduction & Overview

2. Module 1 – Core Strategies

3. Module 2 – Indoctrination

4. Module 3 – Engagement

5. Module 4 – Segmentation

In a nutshell this is how The Machine works.

Step 1. You have to introduce yourself. Not just blast out offers. INDOCTRINATE
Step 2. Engage your list and get them to purchase. ENGAGE
Step 3. By following up with a well planned sequence you can get them to buy more. ASCEND
Step 4. Through a carefully crafted question or optin sequence you know what they WANT to buy. SEGMENT
Step 5. After someone has bought all they are going to at that time, or someone who hasn’t responded to your emails for awhile, you want a way to bring them back. REENGAGE/WIN BACK

If you aren’t using all five stages of the series you are making a big mistake that is costing you money.

After you have gotten a good grasp on how these stages work you will know where to put individual marketing email series that will create a new income stream. You don’t always have to start at the beginning. It might be doing an Ascension Series is what will do the trick.

An important point to note however, your list has to initially be through the steps in order. For example they need to be indoctrinated before they will really be engaged enough to ascend and on it goes.

By following The Machine system you will be truly putting a purpose to your emailing sequence so you can move your customers to where they really are and prime them for the next buying steps. This way they will be more receptive and more responsive to “buy now” offers.

Indoctrination: Here is where you have a new subscriber.

Your job at this point is to let your sequence introduce your new prospect to your and your business. Tell them who you are and what you are about. Make sure you set yourself apart from the rest by explaining why YOU are different.

Tell your new member what they can expect from you over the weeks to come and let them know how often you will be mailing them. At this point you also want to tell them what THEY should do next as well.

Engagement: Intended to convert your prospects into paying customers.
Rather than explain this one more, take a few moments to watch this video where Ryan walks you through a 7 Day Engagement Series that you can copy and use now.

Ascension: Getting more money out of your buyers.
The fact is – of the people who buy your stuff, some of them would happily buy even more. Upsells, cross sells, addon’s, all go into this plan.

Segmentation: When they say no to your ascension offers.
This is where you try and find out what your prospect is truly interested in so you can move them to the right place. Once you get them to do this you can put them in an engagement series that will better motivate them to buy.

Reengagement/Win Back Emails: What to do when they no longer open your emails.

After you have determined people aren’t opening their emails anymore – or if they are – not clicking on anything, there is still much you can do.

Through proper segmentation (see above) you can move the non-responsive list into a “Win Back” series aimed at bringing them back into the fold.

The other (very important) part of segmenting your non-openers into a different list and a different server is because keeping them on your regular list is causing harm overall to your email deliverability rate.

Your non-openers could be going directly to spam or being segregated. All which can harm your senders score.
How The Machine Impacts Your Business

Produce prospects that will be more engaged with your sequence. Creating users who actually look forward to receiving the next communications from you.

Using a properly crafted email autoresponder series to liven-up an under used service or even bring forward a product from the past.

Use The Machine email sequence to get even more returns from existing customers by implementing an Ascension Series.

Just ask yourself, do you have people on your list that haven’t opened your emails in a long time? Would re-engaging them and truning some back on to you and into buyers make a difference? Now you have an alternative to deleting the “dead”!