SkillShare – Beyond the Logo Crafting a Brand Identity

SkillShare – Beyond the Logo Crafting a Brand Identity
English | Size: 371 MB
Category: TUTORIALS

Logos are indispensable, but they donÆt exist in a vacuum. Seize the knowledge to make your logo the cornerstone of a fully realized brand identity in Courtney EliseoÆs 90-minute class on branding beyond the logo. From color and type to patterns and illustrations, you’ll learn to recognize and craft crucial visual cues for conveying brand values and personality. In addition to 10 short video lessons, weÆre thrilled to share 15 pages of specific, downloadable resources to help you fully realize your project vision. Show your whole brand to the world.

Basics: What makes “brand identity” different from “brand,” and how do they work together to support and enhance your logo? Applications: What are different considerations for print and digital media? Step-by-step decisions: We’ll cover how to choose a coordinating color palette; how to choose complementary typography; and how to develop a library of additional supporting graphic elementsùfrom patterns to secondary logos, illustrations, and more. Final polish: We’ll go over methods for organizing these components into a format suitable for a client presentation.
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