Advanced Google Analytics 2017 | Adriaan Brits | LYNDA
English | Size: 356.83 MB
Category: Tutorial

Do you want to generate better reports about your web traffic, and make more intelligent decisions about where to focus your marketing efforts? In this course, take an in-depth look at Google Analytics, and learn advanced techniques that can help you use this popular and powerful analytics tool to glean better insights. Instructor Adriaan Brits dives into SEO metrics, and explains how to conduct an SEO performance analysis. He also shows how to integrate Google Analytics with WordPress; use advanced features such as filters, views, and dimensions; build customized team reports; conduct a conversation rate analysis; and more. [Read more…]