
Lynda Running A Design Business
English | Size: 2.64 GB
Category: Tutorial
Learn to write a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design, in this Installment of Running a Design Business. Terry Lee Stone explains what creative briefs are, what goes into them, what they look like, and how to use them throughout the project. Learn how to establish the drivers, audience, competition, message, and other critical success factors. [Read more…]