
Daniel Robert – Courteous Capitalism
English | eBook | Size: 6.56 MB
A provocative history of how corporate titans in the 1920s used a massive public relations campaign to transform public opinion on big business. [Read more…]
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Daniel Robert – Courteous Capitalism
English | eBook | Size: 6.56 MB
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
English | Size: 666.85 MB
Category: Tutorial
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us. [Read more…]
Bartow J. Elmore – Citizen Coke: The Making of Coca-Cola Capitalism [Audiobook(13MP3)]
English | Size: 312.87 MB (328,069,528 bytes)
Category: Autobiographies / Biographies
How did Coca-Cola build a global empire by selling a low-price concoction of mostly sugar, water, and caffeine? The easy answer is advertising, but the real formula to Coke’s success was its strategy, from the start, to offload costs and risks onto suppliers, franchisees, and the government. For most of its history the company owned no bottling plants, water sources, cane- or cornfields. A lean operation, it benefited from public goods like cheap municipal water and curbside recycling programs. Its huge appetite for ingredients gave it outsized influence on suppliers and congressional committees. This was Coca-Cola capitalism. [Read more…]