It’s the 1970s and Australian wine is a joke – not for drinking, as Monty Python put it, but for ‘laying down and avoiding’. The idea that a wine made Down Under could ever challenge the august products of Burgundy or Tuscany has wine buffs and snobby sommeliers sniggering into their tasting spoons. But little more than 40 years later, Australian winemaking is leading the world. London merchants sell more wine from Australia than from any other country, while the chastened French wine industry reluctantly take note of how modern winemaking – and wine marketing – is really done. [Read more…]