Coca-Cola Archives - LEARNING FOR LIFE

CH4 Unreported World – The Town Addicted to Coca-Cola (2021)

19/10/2021 Learning for Life Leave a Comment

CH4 Unreported World – The Town Addicted to Coca-Cola (2021)
English | Size: 495 MB
Category: Documentary

In Chiapas, one of the poorest states in Mexico, Coca-Cola is king. Residents in the state drink on average 821 litres a year, almost 16 litres a week, five times the national average. [Read more…]

Channel 5 – Coca-Cola Vs Pepsi Cola Wars (2019)

15/02/2020 Learning for Life Leave a Comment

Channel 5 – Coca-Cola Vs Pepsi: Cola Wars (2019)
English | Size: 837 MB
Category: Documentary

Documentary about the ongoing battle between world-famous brands Pepsi and Coca-Cola to prove which one of them is top of the pops. The film looks at the secrets of each drink’s success and also reveals the strategies and secrets behind the fierce contest between the long-time rivals, interrogating their canny marketing ploys and aggressive promotional techniques in their battle to win the never-ending cola war. [Read more…]

Bartow J. Elmore – Citizen Coke The Making of Coca-Cola Capitalism [Audiobook(13MP3)]

02/10/2016 Learning for Life Leave a Comment

Bartow J. Elmore – Citizen Coke: The Making of Coca-Cola Capitalism [Audiobook(13MP3)]
English | Size: 312.87 MB (328,069,528 bytes)
Category: Autobiographies / Biographies

An absorbing history of how Coke’s insatiable thirst for natural resources shaped the company and reshaped the globe.

How did Coca-Cola build a global empire by selling a low-price concoction of mostly sugar, water, and caffeine? The easy answer is advertising, but the real formula to Coke’s success was its strategy, from the start, to offload costs and risks onto suppliers, franchisees, and the government. For most of its history the company owned no bottling plants, water sources, cane- or cornfields. A lean operation, it benefited from public goods like cheap municipal water and curbside recycling programs. Its huge appetite for ingredients gave it outsized influence on suppliers and congressional committees. This was Coca-Cola capitalism. [Read more…]