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Eugene Y. Chan – Consumer Behavior in Practice

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Eugene Y. Chan – Consumer Behavior in Practice [PDF]
English | eBook | Size: 3.70 MB


Eugene Y. Chan – Consumer Behavior in Practice: Strategic Insights for the Modern Marketer
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are (or are not) working out. [Read more…]

Linkedin – Learning Customer Insights and Consumer Analytics for Organizations Concepts

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Linkedin – Learning Customer Insights and Consumer Analytics for Organizations Concepts-SHEPHERDS
English | Size: 1.30 GB
Category: Tutorial


Due to the web and social media, customers have more control than ever. In today’s business landscape, companies in both business-to-business and business-to-consumer verticals are adjusting to a new reality in which user information abounds. This means realigning the customer interest as the center point in making important decisions-which, in turn, requires a new set of skills. In this course, learn how to use customer insights and consumer analytics to better understand and address your target audience’s needs. Instructor Chris DallaVilla helps executives and members of organizational teams get up to speed on best practices for processes and procedures, driving target outcomes, establishing infrastructure, and defining policies for data privacy, security, and ethics. [Read more…]

Linkedin – Learning Customer Insights and Consumer Analytics for Organizations Concepts-BiFiSO

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Linkedin – Learning Customer Insights and Consumer Analytics for Organizations Concepts-BiFiSO
English | Size: 1.31 Gb
Category: Tutorial


Due to the web and social media, customers have more control than ever. In today’s business landscape, companies in both business-to-business and business-to-consumer verticals are adjusting to a new reality in which user information abounds. This means realigning the customer interest as the center point in making important decisions-which, in turn, requires a new set of skills. In this course, learn how to use customer insights and consumer analytics to better understand and address your target audience’s needs. Instructor Chris DallaVilla helps executives and members of organizational teams get up to speed on best practices for processes and procedures, driving target outcomes, establishing infrastructure, and defining policies for data privacy, security, and ethics. [Read more…]

Sales: Business to Consumer Online Sales | Jeff Bloomfield | LYNDA

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Sales: Business to Consumer Online Sales | Jeff Bloomfield | LYNDA
English | Size: 500.90 MB
Category: Sale


In the online business to consumer (B2C) business model, companies sell their products and services directly to their customers on the internet. In a landscape where consumers increasingly prefer the simplicity of online purchasing, many companies are evolving to sell directly to customers online. In this course, learn about the opportunities and challenges of B2C, and how you can effectively adopt this business model in your own organization. Jeff Bloomfield explains how to target your real customers using detailed buyer personas, as well as how to create high-quality website content. He also dives into social media marketing and pay-per-click (PPC) campaigns, along with other tools to help you find your customers and make it easier for them to find you. [Read more…]