Guy Kawasaki – Enchantment [5mp3]
English | Size: 261.17 MB (273,851,395 bytes)
Category: Everything Else

Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.

The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.
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