Lynda – Global Strategy [16 MP4]
English | Size: 555.10 MB (582,060,241 bytes)
Category: Tutorial

Globalization is a double-edged sword. Global firms benefit from a larger market, scale- and location-based cost efficiencies, and exposure to a multiplicity of new product and process ideas. However, globalization also exposes the firm to numerous challenges resulting from a dramatic increase in diversity, complexity, and uncertainty.

This course is aimed at helping managers learn how to maximize the benefits while minimizing the costs and risks associated with global expansion. [Read more…]