Lawrence Susskind – Good for You, Great for Me: Finding the Trading Zone and Winning at Win-Win Negotiation [Audiobook (5 MP3s)]
English | Size: 165.67 MB (173,716,302 bytes)
Category: Negotiation / Contracts
Lawrence Susskind – Good for You, Great for Me: Finding the Trading Zone and Winning at Win-Win Negotiation
Thirty years ago, Roger Fisher and Bill Ury wrote the groundbreaking book Getting to Yes. It established the mutual gains approach to negotiation, or what the popular media likes to call “win-win negotiation”. But there are few, if any, negotiating situations in which everyone can get everything they want.
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