Impossible to Ignore Creating Memorable Content to Influence Decisions (Unabridged)
English | Size: 233.40 MB
Category: Audio Books

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore – using the latest in brain science.
Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a 10th of it? How do you know which 10th they’ll remember? How will you stay on their minds long enough to spark the action you need? [Read more…]