David Kwong – Spellbound: Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success
English | Size: 211.19 MB
Category: Business : Marketing

David Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centers on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. Successful leaders – like Steve Jobs, Warren Buffett, and Ted Turner – are masters of control and command who understand how to sway opinions and achieve goals.
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