Jane Barratt Archives - LEARNING FOR LIFE

Taxes for Small Business | Jane Barratt | LYNDA
English | Size: 323.32 MB
Category: Business

Taxes are an unavoidable part of being in business. By understanding how to manage and minimize your tax burden, you can maximize your profits over time. This course is designed for managers and business owners who want to understand how tax policies and business structures affect your company, and how prudent tax planning can help you stay organized and financially healthy. Learn what’s important to manage year-round to avoid a last-minute tax scramble. Find out how to “divide and conquer” with an accountant. Explore best practices to minimize taxes owed. Instructor Jane Barratt, a financial literacy advocate and the CEO of GoldBean, also helps you understand how to use software to assist with tax planning and preparation. [Read more…]

Jane Barratt – Advertising Fundamentals [23 MP3]
English | Size: 611.85 MB (641,575,288 bytes )
Category: Lynda

Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the current media landscape, and the building blocks and relative costs of a basic advertising plan. She outlines the basic process of getting your message to market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy. Whether you want to do it yourself, partner with ad agencies, or work in a corporate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed. [Read more…]