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Linkedin Learning – Jonah Berger on Viral Marketing

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Linkedin Learning – Jonah Berger on Viral Marketing-ZH
English | Size: 338.03 MB
Category: Tutorial

Why do some ideas spread while others fade away? Jonah Berger PhD, professor of marketing at the Wharton School and author of the best-selling book <i>Contagious: Why Things Catch On</i> reveals the secrets behind the science of social transmission. Discover what leads people to share content online
and off, including social currency, triggers, emotion, public use practical value, and storytelling. Learn what separates the best brands and stories from the rest in this example-rich course [Read more…]

Jonah Berger – Invisible Influence The Hidden Forces That Shape Behavior (Unabridged)

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Jonah Berger – Invisible Influence: The Hidden Forces That Shape Behavior (Unabridged)
English | Size: 383.10 MB
Category: Everything Else


The New York Times best-selling author of Contagious explores the subtle, secret influences that affect the decisions we make – from what we buy to the careers we choose to what we eat – in this fascinating and groundbreaking work.
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Jonah Berger – Contagious Why Things Catch On (2013) [6 CDs – 22 MP3s]

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Jonah Berger – Contagious : Why Things Catch On (2013) [6 CDs – 22 MP3s]
English | Size: 563.40 MB (590,766,302 bytes )
Category: Business


New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
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Viral Marketing Crafting Shareable Content with Jonah Berger

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Viral Marketing: Crafting Shareable Content with Jonah Berger
English | Size: 1.09 GB (1,174,155,784 bytes)
Category: Tutorial


Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the best-selling book Contagious: Why Things Catch On, reveals the secrets behind the science of social transmission. Discover what leads people to share content online and off, including social currency, triggers, emotion, public use, practical value, and storytelling. Learn what separates the best brands and stories from the rest in this example-rich course.
[Read more…]