Lawrence Bernstein – Million Dollar Hard Drive And Players in Print
English | Size: 12.22 GB
Category: Business

Dear Friend,
I am writing today to sell you the world’s most expensive computer hard drive of blockbuster ads and response boosters.
And with that sentence, I’ve just broken a cardinal rule of sales letter writing – I’ve told you up front what I’m selling, instead of warming you up first. If you think that’s unusual, in just a moment I’m going to break some more.
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