O’Reilly – Leveraging Surveys (2015)
English | Size: 2.06 GB (2,206,694,879 bytes)
Category: Tutorial

A well-designed, well-presented survey is one of the most reliable tools for discovering what customers think about your product-whether it’s in development or undergoing improvement-or how they view your brand in general. However, “well-designed” and “well-presented” surveys are not easy to achieve.

In this video workshop, host Francois Christen uses his 33 years of applied and academic experience as a marketing scientist to show you how to design a good survey. You’ll learn how to identify and word targeted survey questions, how to engage folks who agree to take the survey, and how to interpret the results.
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