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Linkedin Learning – Marketing Analytics Setting and Measuring KPIs

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Linkedin Learning – Marketing Analytics Setting and Measuring KPIs-ZH
English | Size: 154.73 MB
Category: Tutorial


Want to make more data-driven decisions? Learn how to set and track key performance indicators (KPIs) using Google Analytics. In this in-depth course, instructor Michael Taylor details how to set up your KPIs, as well as ensure that youre using the right KPIs for your business. Michael goes over how to import dashboards to measure your KPIs and keep track of relevant data. He explains how to implement event tracking familiarize yourself with the different stages of the marketing funnel, and map your own businesss funnel. [Read more…]

Lynda – Measuring Team Performance

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Lynda – Measuring Team Performance
English | Size: 492.28 MB
Category: Tutorial


Focusing on metrics is key to achieving your desired business results-but it can be difficult to determine which metrics actually matter. In this course, learn how team measurement works, why measuring performance is beneficial, how to measure, and how to apply it to specific functions across the value chain. Mike Figliuolo shares an approach for thinking about and conducting measurement, and discusses various types of reporting. Plus, he provides examples of key metrics you can use to gauge the performance of the vast majority of business functions including sales, operations, finance, and all major support functions.
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