Mike Michalowicz – Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
English | Size: 236.08 MB
Category: Small Business / Entrepreneurs

Conventional accounting uses the logical (albeit, flawed) formula: Sales – Expense = Profit. The problem is, businesses are run by humans, and humans aren’t always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales – Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz’s Profit First system, listeners will learn that: [Read more…]